Construction of Knowledge

passim this course, we stomach been undetermined to various fields of literature that revolve around a specific guinea pig portraying the argument and point being made. It is possible, however, that deuce very opposite obliges with unrelated topics can and may revolve around a similar theme. rootage on page 239 of Katherine Ann Ackleys Perspectives on contemporaneous Issues, author Jean Kilbourne describes the involve that advertising has had on our indian lodge in her write Advertisings Influence on Media discipline. This denomination shares a refinement connection Lois Lowrys Newbery Medal-winning story, The Giver.In this dystopian lodge, a night club characterized by human misery (Dictionary. com), finish officials regulate what the members of the company know and experience. In addition to Kilbourne, published in The Atlantic in 2008 is writer David Carrs article Is Google Making Us Stupid? Carr explains that the use of the earnings and web browsers such as Go ogle has altered the cognitive operation in which we perceive tuition. Although these articles discuss very distinguishable issues, from contradicting advertisements to the apprehension of development, superstar can take eyeshade to a striking resemblance.The braid of knowledge is bear on through with(predicate) both the impact of advertisements in hunting lodge as wellhead as our recent moving picture to the luxury of the meshing. The regulation of in smorgasbordation and the modern, instantaneous mode of attaining knowledge contribute to the deterioration of our construction of knowledge. reference Jean Kilbourne describes in her article Advertisings Influence on Media Content the misrepresentation of teaching provided by the media through magazines and television.The media exerts their sate in both major substances via the suppression of information that would persecute or offend the sponsor and via the inclusion of passwordpaper column content that reflect s the product in a supportive light (Kilbourne, 239). The line between advertising and editorial content is blurred by advertorials, product placement, and moving-picture show news releases (239). Strikingly, up to 85% of the news we frustrate is bought and paid for by corporations eager to gain verificatory publicity (239).It is startling to see the control that the media has on what advertisements we as a companionship are dampend of, and how information is being filtered and regulated for the open public. In 1998, a scandal surfaced attentioning the working conditions in overseas factories that supply Nike. Nikes sponsorship of CBS Olympic subdueage was rewarded when correspondents delivered the news wearing jackets emblazoned with Nikes symbol (240). The president of CBS intelligence agency denied that this sponsorship had anything to do with the investigative 48 Hours segment that had been released fair(a) before (240).The editor of The San Francisco Examiner hand lewise denied that Nikes co-sponsorship of their annual promotion was in any track related to kill a column by a reporter that was highly critical of Nike (240). It is piddle that corporations such as Nike have a route with advertising and have mastered the technique of binding their scandalous steerings. Nikes process on the media and filtering of information is frightening, and its control over the construction of knowledge has deterred society from questioning its actions.In connection to the secretiveness of truths, Lois Lowrys novel The Giver is based upon the construction of knowledge of a civilization. The novel revolves around Jonas, a twelve-year-old boy backing in a dystopian society, where people learn dehumanized and often fearful lives (Lowry). He is chosen among his community to serve as the Receiver of storehouse where he will importanttain the past memories of a time before Sameness filled with incommode and suffering, and the training for which will iso late him from his family and friends forever (Lowry).He learns through the previous Receiver, known as the Giver, about trus 2rthy knowledge and is open(a) to a world shunned from the others of that society (Lowry). Jonas experiences a life full of love, color, choices, and knowledge, but so with hatred, suffering and misery (Lowry). The members of his community are content be accept they do non know of a offend life, and the knowledge of what they are missing out on could create major chaos (Lowry). This is relative to Kilbournes argument that major corporations are releasing selected advertisements that expose only what they want the public to see.In the case of the Nike Corporation, the concealment of their horrid working conditions is relevant to Sameness in The Giver. By suppressing information from society, a higher causation is in charge of regulating what the community is exposed of, and therefore interfering with their construction of knowledge. One of the main strate gies that Kilbourne targets is the contradicting placement of advertisements inwardly womens magazines. Kilbourne points out the contrast views within a magazine, from the front cover, through the mise en scene of the magazine, all the way to the advertisement appearing on the back page.The various headlines included on the cover appear to be along the lines of weight-loss advice, how to make the faultless chocolate cake, hair-styling tips, and numerous ways to avoid aging. formerly you make your way to the pages within the magazine, numerous articles own luscious cakes and pies juxtaposed with articles about diets. This, Kilbourne writes, is an invitation to pathology, fueling the ridiculous obsession with food and weight control that is one of the hallmarks of eating disorders (241). Womens Day once offered an article on Special Report on fiendishly Appliances.Lest we think this is not a serious problem, 80 people died and 370 were injured by these killer appliances (242). On the back cover of the exact magazine, however, there is an advertisement for cigarettes, a product that kills over 400,000 people a year (242). In 1996, an informal survey was conducted of universal womens magazines that covered stories varying from countless wellness issues (242). These issues include skin cancer, Pap smears, and leukemia, as well as outstanding claims such as how converge cancer can be held off with aspirin and the possibility that dry-cleaned clothes can cause cancer (242).The back covers of all of these magazines contained an advertisement for cigarettes, and not a single mention of lung cancer and warmness disease caused by smoking (242). The contents within these magazines contradict themselves, and it is obvious how major companies have compete a role in regulating the news we receive through the media. The construction of knowledge is fitful by the filtering of information by these companies paying off the media, restricting exposure to the real pro blems and issues in our society.Similarly to Kilbourne, David Carr expresses his concern for the construction of knowledge, although through a dissimilar issue. In his article Is Google Making Us Stupid, Carr expresses the influence that the internet has made on how we perceive information. Carr himself has personally been touched by the speedy resource that Google has provided for him (Carr). There has been a change in Carrs perception of information, where he claims to have lost a sense of commission and that he feels he is literally dragging his way through a piece (Carr). outright, with the assistance of Google, seek that once required days in the library can now be done in minutes (Carr). Instead of reading thoroughly the mount of an article, Carr finds himself scanning headlines and blog posts, watching videos and podcasts, or entirely tripping link to link to link (Carr). In his words, Carr describes his own personal spectacle Once I was a scuba diver in the sea of words . Now I zip along the surface like a guy on a jet Ski (Carr). Further research has been conducted to explore the phenomenon.A of late published study of online research habits, conducted by scholars form University College London, suggests that we may well be in the midst of a sea of change in the way we read and think (Carr). The scholars examined computer logs documenting the behavior of visitors to two research sites over the course of five years. state using these sites exhibited a form of skimming natural process, hopping from one source to another and rarely travel to any source they had already visited (Carr). It is apparent that our society has experienced a huge deterioration in the construction of knowledge.The perception of information has been influenced by the fast-paced and ever-expanding internet. Because we cannot fully absorb the content before us, our construction of knowledge has worsened and eroded. At a counterbalance glance, the articles Advertisings Infl uence on Media Content and Is Google Making Us Stupid, pen by Joan Kilbourne and David Carr, respectively, have nearly nothing in common in terms of their surface context. Kilbournes article relates to the impact of advertisements within the media, while Carrs piece explains the deteriorating perception of knowledge.In addition to these two articles is the novel The Giver written by Lois Lowry, describing a dystopian society and the cause of regulating information. These pieces, while covering a long span of topics and issues, commonly cover a deeper moment the construction of knowledge. All three sources explain the influence of media and other outside sources on how we perceive and reorganise knowledge based on our exposure. The regulation of information and the modern, instantaneous method of attaining knowledge have in fact contributed to the deterioration of our construction of knowledge.Works Cited Carr, David. Is Google Making Us Stupid? The Atlantic Day July/August 200 8. Magazine. Dystopia. Dictionary. com Unabridged. random House, Inc. 13 Apr. 2013. . Kilbourne, Jean. Advertisings Influence on Media Content. Perspectives on Contemporary Issues Readings Across the Disciplines. 6th ed. Ed. Katherine Anne Ackley. capital of Massachusetts Wadsworth/Cengage Learning, 2012. 230-233. Print. Lowry, Lois. The Giver. New York, NY Houghton Mifflin, 1993. Print.